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Marketing Lead – Orcawise Innovation Program (OIP)

Location: Remote (EU/US preferred)
Type: Part-time or Contract (with potential to grow)
Start Date: Immediate

About Orcawise

Orcawise is a Responsible AI (RAI) advisory and services firm. We help companies across sectors build AI systems that are safe, legal, and trusted by design.

We do this through:

• STANDARDS: RAIMS – our Responsible AI Management System based on ISO/IEC 42001:2023
• TRAINING: OIP – the Orcawise Innovation Program, a 100-day bootcamp for AI adoption
• SOLUTIONS: Enterprise-ready LLMs, RAGs, and AI Agents built and deployed with Responsible AI practices

About the Role

We’re looking for a proactive Marketing Lead to join the Orcawise Innovation Program (OIP), our 100-day volunteer work experience program. You’ll help us grow our customer base by building qualified lists, generating leads, and attracting the right partners for our AI training and consulting services.

This is a hands-on role, ideal for someone who thrives in a startup environment and wants to shape how Responsible AI is introduced to companies worldwide.

Key Responsibilities

• Build and manage targeted B2B lead lists using tools like Apollo, LinkedIn Sales Navigator, and email platforms
• Develop outreach campaigns to promote Orcawise’s three offerings: Standards (RAIMS), Training (OIP), and Solutions (LLM & AI Agent delivery)
• Collaborate with the OIP team to segment prospects by sector and stage (e.g. healthtech, fintech, manufacturing)
• Track lead engagement and follow-ups via CRM (HubSpot or similar)
• Coordinate with content and product teams to align messaging with customer needs
• Support the planning and promotion of webinars, info sessions, and live events

You’ll Excel In This Role If You Have:

• 2+ years experience in B2B marketing or sales development (bonus for AI, tech, or professional services sectors)
• Proven ability to generate qualified leads and build outbound funnels
• Strong written communication and customer-focused messaging
• Experience with tools like LinkedIn, Apollo, HubSpot, or equivalent
• A curious mindset and interest in AI, governance, or emerging technology
• Comfort working independently with a distributed team

Bonus Points For:

• Experience marketing training programs, certifications, or standards (e.g. ISO, CPD)
• Interest or background in Responsible AI, ethics, or compliance
• Familiarity with the EU AI Act or ISO/IEC 42001:2023 frameworks
  

Education:

• MSc/Phd Degree in Marketing

What You’ll Get

• A front-row seat in the fast-evolving world of Responsible AI
• Flexibility to work from anywhere
• Exposure to enterprise leaders, innovation teams, and global AI trends
• The opportunity to help shape the rollout of a globally scalable training product

Who Should Apply

Marketing/Sales graduates looking for volunteer work experience with an Responsible AI company.

Learn how to market and deliver Responsible AI products and services.

To Apply:
Connect on LinkedIn https://linkedin.com/in/kevinneary with a few lines about why this role interests you.

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