Marketing AI Roadmap - evaluate your AI maturity & define your marketing AI strategy roadmap.
About the Program
This program helps sales, marketing and data leaders to create change. The marketing world is getting smarter around you and it will soon be out of reach unless you take the initiative now to understand, pilot and scale AI. Participants are introduced to the five stage process of marketing AI evolution followed by an evaluation of your marketing AI maturity benchmarked against the industry leaders. Together we will propose a Marketing AI Strategy Roadmap covering people, process/tools, culture and revenue.
“AI and machine learning is shuffling the deck on every level and in every category, just like digital and big data did a few decades back.”
Nicolas Darveau-Garneau, Chief Evangelist, Google
Step 1: Foundation
Evaluate your business marketing AI capabiliy and define the digital infrastructures required to consistently collect consumer data across the business.
Step 2: Prototype
Test AI vendor tools & get some early-wins for personalisation and customer relationship management across the business.
Step 3: Build it
How to build out the prototypes and start to validate where data-driven predictions and personalization would add value for consumers.
Step 4: Scale & Execute
Start to deploy AI to automate a complete set of marketing activities and start to identify the future strategic capabilities.
Step 5: Drive revenue
With AI deployed evaluate how your business can use the AI models to drive growth and maximise existing and potentially new revenue streams.
Course leaders and contributors
The program is run by The Orcawise Scaling Team who are focused on scaling companies globally with modern strategies, tools and techniques. Participants contribute remotely (onsite option available) via Google Workspace, Zoom and Google Classroom. Knowledge tranfer is achieved via evaluation tools - videos, slides, questioneers, case studies, templates and files. Program participants are taken through a process to evaluate your businesses AI capability which is benchmarked against industry leaders. The program concludes with the Marketing AI Strategy Roadmap presentation.
Meet the program leaders
CFO & Investor Relations
Entrepreneur & Scaling Mentor
Head of AI
Head Data Visualization
Senior Data Scientist
This program is for organisations that dont want to miss the marketing AI opportunity for competitive advantage, process automation, revenue maximisation, and possible new business models. It will enable you to:
- Evaluate your current marketing AI capability and maturity
- Understand the opportunities for competitive advantage and revenue maximisation
- Write your Marketing AI Strategy Roadmap under the direction of a team of specialists
On completion your will be presented with (Your Business Name) Marketing AI Strategy Roadmap.